When was fubu sold

But I was still extremely paranoid, because fashion is so fickle, so I just kept thinking, 'What should my next steps be? Top Stories. Top Videos. Daymond John. Getty Images. Lorem ipsum dolor sit amet consectetur adipisicing elit. Rerum fugit, aperiam qui ducimus incidunt quis ad saepe at! Quis pariatur id nemo iusto. Delectus doloremque, voluptates dicta ab ullam quibusdam! Illo debitis nihil, labore impedit voluptates soluta asperiores dignissimos dolorem cupiditate optio possimus, accusamus sit libero magni saepe quae explicabo obcaecati laboriosam!

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Penney stores nationwide. Even while Fubu went more commercial, independently owned specialty stores continued to carry the label, making Fubu by a ubiquitous force in the hip-hop fashion industry. From Fubu's inception, competition was fierce, particularly from other new labels. As hip-hop fashion grew in popularity with young men, so did the desire to wear clothes representative of a new urban ethos, an ethos to which established designers such as Lauren and Karan could stake no claim.

The mid- and late s thus saw a flourishing of small, independent labels which were carried by boutiques and, with big distribution deals, large department stores. Dexter Wimberly, an executive of the marketing firm August Bishop, noted in that "In the last three years, there has been more entrepreneurial spirit shown from African-American and Latino-owned upstart clothing companies than ever before.

Given the similar ties to the music industry of Fubu's competitors, it became necessary for Fubu to step up its own celebrity exposure. John's company exceeded that figure in less than one year, making it possible for the company to look with confidence to its financial future. Fubu's early success made the company an appealing investment to other names in the retail industry, and soon Fubu formed licensing contracts which allowed its name to appear on a broad range of womenswear, accessories and loungewear.

In early Fubu formed a licensing deal with Pietrafesa Corporation, a producer of upscale, formal clothes, which allowed Fubu its first experiment with tailored, higher priced men's suits. In charge of the designing of the line was Pietrafesa, with Fubu heading up the line's sizing and form.

The line included both single and double breasted suits, tuxedos, and a "country" suit modeled after vintage British designs. While it might have seemed strategically incongruous for the casualwear company to attempt a formal, more conservative line of clothing, Fubu's deal with Pietrafesa actually reflected a growing demand among young consumers for stylish, tailored clothes. As a Fubu spokesperson put it, "Our customer is beginning to dress up and we want to be there with our own classics.

Also during this time, Fubu's expansion plans resulted in a licensing deal in the winter of with the National Basketball Association. Urbanwear took many of its style cues from the sports world, and basketball, with its players outfitted in knee-length baggy shorts and loose jerseys, had a particularly strong influence over the retail industry. In its deal with the NBA, Fubu created a new line, called Fubu NBA, which focused on 40 pieces of sportswear, from sweatshirts and pants to shooting shirts and headgear.

In explaining Fubu's marketing approach with Fubu NBA, the company's vice-president, Phil Pabon, stated that "Our alliance with the NBA brings a whole legitimacy to our line--not just in numbers and sales but in that we are a true sportswear collection whether you want to call us urban, suburban, indifferent They both made around 80 hats themselves and went in front of the New York Coliseum in order to sell them.

They put a. This was an immediate success. John went home and persuaded his mother to take out a loan, mortgaging their apartment. This is how FUBU was born. In the beginning, they started sewing the FUBU logo on t-shirts, jackets and other clothes trying to make the brand popular.